In the beauty space Maria has worked with The Bay, Thomas Kosmala, Bite Beauty (LVMH/Kendo), aN-hydra, F.Miller, Perricone, and Shoppers Drug Mart.
Thomas Kosmala | Creative Direction | Brand Direction | Packaging | In Store
Thomas Kosmala | Creative Direction | Brand Direction | Packaging | In Store
Thomas Kosmala
As Creative Director of fragrance brand Thomas Kosmala, Maria worked on creative, brand direction, in-store, packaging, and number of collaborations with talented artists. A selection of her work there includes a masculine-forward fragrance collection, a playful art collection, a London exclusive for their counter at Harrods, and a special project with American department chain, Dillard’s.
aN-hydra
aN-hydra is a new formula for the world. The water-activated sustainable microbiome skincare is a clean, preservative free, innovative brand by Susanne Langmuir and her future-forward lab, SL&Co.
For the launch, aN-hydra needed a video to communicate the water-activated process and the product’s multiple applications for all people
Just add water.
Client: aN-hydra and Monnet Design Directors: Maria Rosales & Francisco Garcia as anti/matter
F. Miller
Reach out, Touch Face.
F. Miller is a luxurious line of clean and cruelty free body care. For their first photo campaign, a minimal and tactile take on traditional beauty photography was proposed. Touch Face features fresh dewy-faced models, their hands overtly touching face and body to evoke the sensation and texture of oil on skin. The objective was to convey both simplicity and luxurious materiality of the product.
F. Miller Spring, 2018
Creative Directors: Maria Rosales & Francisco Garcia as anti/matter | Stylist: Jackie McKeown | HMU: Susana Hong | Production: anti/matter
The Bay
Beauty and The Bay
During her time at The Bay, Maria was a champion for elevating the beauty category as a whole —emphasizing its relevance to contemporary customers, and modernizing the category through DEI conscious casting, storytelling, updating traditional representations of beauty.
